THE ASICS GT-2160™ makes its Paris Fashion Week debut
Paris Fashionweek was in full swing at the Dover Street Market as ASICS wowed the crowd with the debuting ASICS SportStyle GT-2160™, a premium concept sneaker created in partnership with top fashion brands. The two-floor, collaborative Pop-Up event showcased the different variations of GT-2160™, as interpreted by the likes of Cecilie Bahnsen, DIME, Hal Studios® and AIREI.
The GT-2160™ is the brand’s pinnacle of ASICS SportStyle running technology, and this celebrative collaboration aims to showcase their evolution since the 2010s. The iconic design language now sports an updated silhouette and three new colorways.
Stealthy sci-fi with Cecilie Bahnsen
The ASICS GT-2160™ Cecilie Bahnsen in White/ Pure Silver (c) stephane sby balmy
The popular Danish womenswear designer gave her timeless celebration of modern femininity a sleeker, more modern twist with the ASICS Sportstyle GT-2160™. The sneaker comes in two contrasting colorways and a semi-translucent mesh upper– both capturing the embodiment of noir, sci-fi, and playful self-expression.
The semi-futuristic design exudes a “Tokyo after dark” mood, as inspired by the work of renowned Japanese photographer, Takashi Homma.
The sneaker was presented in a gallery format, with the walls adorned with framed large-scale prints that reflect the heart and soul put into this collaboration, as well as the Tokyo in twilight imagery. The ASICS SportStyle GT-2160™ x Cecilie Bahnsen will be priced at PHP 14,290 and be made available locally some time in November.
Dime makes a statement
Creative and fun visual storytelling has always been the name of the game for Dime. The Montreal-native fashion brand is well-known for their humorous, graphic-driven skateboarding fashion. In this collaboration, they’ve decided to showcase a more rugged and playful, yet classy and chic interpretation.
The modernized 2000s silhouette became the centerpiece for their ASICS GT 2160™ design, with gradient elements such as a mesh upper and midsole, bringing together both current and classic aesthetics.
Dime’s immersive pop-up theme paid homage to their humble, gritty beginnings in skate culture with wavy, tactile aesthetics that mirrored their famous design language.
HAL STUDIOS® brings a melting pot of culture
The creative house of HAL STUDIOS® made sure to showcase their meticulous sampling of various subcultures brought to life in their design concepts. This third collaboration with ASICS embodies the brand’s core elements as it strikes a balance between fashion and function.
The GEL -1130™ MK III “Glacier” also reflects the rugged textures of the world’s topography, simulating the frozen terrain of actual glaciers. The contrasting black and white simulate the tones of black sand beaches and snowy valleys which served as inspiration for the MK III’s design language.
Following through with their glacial theme, the HAL STUDIOS® installation showcased the collaborative sneakers encased in blocks of ice, housed in industrial freezers. This “cool” theme draws inspiration from the principles of readymade art, and appreciating it from a distance. Moreover, the ASICS SportStyle GEL-1130™ x HAL STUDIOS® will be priced at Php 9,990 and be made available locally this August.
A celebration of the human experience with AIREI
The Los Angeles-based concept brand also kept things fresh in their partnership with ASICS. Known for their artisanal touch and attention to detail, they’re bringing a one-of-a-kind, limited-edition GT-2160™ through the collaborative Crafts for Mind program.
Furthermore, AIREI’s Autumn/Winter 2023 collection theme, “Refuge, Deluge, Transfuge,” saw the debut of this new GT-2160™ in a harmonic fusion between avant-garde and athletic excellence. The sneaker’s theme also embodied the hero’s journey, pushing one to set out on their own adventure.
This ASICS x AIREI concept will be through theCrafts for Mind project. The proceeds will be dedicated to the Right to Play organization.
Filipino fashion icons bring the ASICS hype
The ASICS SportStyle Pop-up Event also saw the biggest names in the Filipino Sportstyle fashion scene. David Guison, Ry Velasco, Bella Racelis, and LA Aquinaldo displayed their own curated ensembles featuring the best of ASICs sportstyle shoes in a harmonic fusion made fit for only the likes of Paris Fashion week.
Also, they each took turns in showcasing the various colorways of the new ASICS Sportstyle models from the Spring Summer 2023 Collection and garnered much buzz as they created content in the ASICS Paris Fashion Week Pop-Up Showroom featuring the different collaboration shoes of GT-2160™. Thus, as expected, the boldness brought by the new ASICS designs fit perfectly with the artistic flair of each outfit.
Check out the official Instagram and Facebook accounts of ASICS Philippines.
Instagram – https://www.instagram.com/asicsph/
Facebook – https://www.facebook.com/ASICSPhilippines
For more information on new and upcoming products from ASICS, consumers can visit the online website at http://asics.com.ph/.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.