TikTok, the leading destination for short-form mobile video, has partnered with the Commission on Elections (COMELEC) to enable Filipinos to gain easy access to reliable election information, leading up to the National Elections in 2022.
Through this partnership, TikTok continues its ongoing initiative to ensure that users stay informed, and maintain authenticity on the platform, especially during the elections season.
Moreover, in recognizing the need to promote voter registration, especially among first-time voters in the country, TikTok and COMELEC will proactively encourage users to take part in the upcoming elections.
Paves the way for voter’s education
To better educate voters, the official TikTok Account for COMELEC will not only serve as a resource for trustworthy election-related information but also advocate for voter participation leading up to the May 2022 Election Day through featured events, videos showing relevant election data from COMELEC, and up-to-date voting results.
The partnership between TikTok and COMELEC officially kicked off with a Memorandum of Understanding (MOU) signing on September 8, 2021.
The event, streamed on TikTok Live via the COMELEC TikTok account, was hosted by content creator Julienne Ipapo.
Also present were Kristoffer Rada, TikTok Head for Public Policy, and COMELEC Commissioner Aileen Ferolino.
According to Kristoffer Rada,
“TikTok’s partnership with COMELEC opens up new and innovative ways to share and consume accurate information about the coming elections for the Filipino public.
We commit to providing credible, fact-based content to help Filipino voters make informed choices during the election period.”
COMELEC Spokesperson James Jimenez said,
“Venturing into emerging platforms and tapping into their vast network of users has been our long-standing advocacy, as it allows the Commission on Elections to broaden the reach of its voter education and information drive. Through this partnership with TikTok for the 2022 National and Local Elections, we forge a valuable cooperation that will buttress our goal of conducting clean, honest and credible elections.”
A high priority
Apart from being a space for creative expression, TikTok also supports the community through educational content and authoritative information on important public topics such as elections.
The high priority that it places on safety and authenticity, along with its Community Guidelines that are designed to help keep TikTok a welcoming place for everyone, makes the platform a safe space for COMELEC to encourage Filipinos to exercise their rights to vote.
Moreover, these Community Guidelines fight misinformation by restricting users from posting inaccurate content on the platform and empowering community members to report misleading content related to the elections.
This is similar to a previous effort launched by TikTok to counter disinformation about COVID-19, which included fact-checking by experts, and the removal of false information within the platform.
The partnership enables Filipino voters to access credible election information and resources on the platform.
The official TikTok Account for COMELEC will encourage voter registration, especially for the upcoming 2022 National Elections.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.