Sun Group of Companies (SGC), a business empire that Mr. Richard Lim owned, thrives in various industries. Of course, this includes real estate, buy-and-sell of properties, consumer electronic goods, construction supplies, hotels, and ten malls this 2021. In the past year, SGC also penetrated multiple industries with its excellent products and services designed for every Filipino. As of 2021, SGC has also approximately 5,000 employees across the country.
Richard Lim aims every Filipino to have XTREME Appliances at home
Richard Lim emphasized,
“SGC aims to be the company for Filipinos. We want to provide excellent and outstanding products and services accessible to everyone.”
SGC President and CEO Richard Lim
One of the brands under SGC helps every Filipino household achieve a more convenient and comfortable lifestyle – XTREME Appliances. Since 2016, from selling audio and video devices, the brand also grew into one of the country’s leading appliance brands. Then, they continued to strive to provide affordable yet quality home and commercial appliances that perfectly meet the needs and wants of every Filipino. In line with its commitment to bringing comfort, convenience, and efficiency, XTREME Applainaces now embraces the competition and unfailingly offers innovative and budget-friendly products to all Filipinos.
Then, he added,
“Among all other brands, XTREME Appliances’ biggest strength is its quality at an affordable price. Our brand always makes sure that the quality of our products will never compromise while giving every Filipino budget-friendly price.”
SGC Vice President Kevin Richard Lim
Leading One-Stop Shop Appliances Brand
Positioned to be every Filipino’s local one-stop-shop appliance brand, XTREME Appliances offers a wide range of home and commercial appliances under its categories. The XTREME for Audio and Video products. XTREME Cool for air conditioners, refrigerators, freezers, washers, and dryers. And, XTREME Home for kitchen and home essentials. Like gas ranges, water dispensers, microwave ovens, induction cookers, multicookers, electric kettles, blenders, and electric fans. And lastly the online exclusive X-Series.
Richard Lim also continued,
“The goal of our band is every household should have XTREME Appliances at home. I want to be the number 1 local home appliance brand in the next five years.”
XTREME Appliances President Adrian Lim
Among most Filipinos, appliances are more of an investment. Two of the biggest factors that most Filipinos consider are affordability and quality, and that makes the brand emerge as a well-loved brand of Filipinos. Adrian Lim, XTREME Appliances President assured that the brand will continue to work hard to provide affordable yet world-standard appliances.
Meanwhile, Adrian Lim said,
“XTREME Appliances has always been a brand for Filipinos. We want to highlight our local brand to be on par with international brands out there.”
As of May 2021, a total of 32 concept stores have been launched across the country, aiming for a total of 100 concept stores by the end of the year. XTREME Appliances aims to make the brand more accessible to every Filipino in Luzon, Visayas, and Mindanao.
Stephen Cheng, Vice President – Marketing, accepts the challenge of the current market competition. He wants to highlight the strengths of the brand which make it stand out in the Filipino market.
Stephen Cheng also said,
“XTREME Appliances really works hard to provide innovative, world-class, affordable products to all Filipinos. We want to be the brand who understands the needs, wants, and ever-changing demands of the market.”
XTREME Appliances Vice President – Marketing Stephen Cheng
Adapting to the ever-changing demands of the Filipino market
In the past year, XTREME Appliances has been launching products to adapt to the ever-changing demands of Filipino market. During the global health pandemic, the brand launched innovative and useful products like multi-cookers, blenders, induction cookers, dishwasher, air fryer, air cooler, and electric kettles that are designed to assist customers in the new-normal world.
XTREME Appliances Vice President – Business Development Mark del Mundo
Mark del Mundo also added,
“Expect more products to be launched soon. Our goal is to be the #1 one-stop shop appliances brand that’s why we will continue to offer products that can adapt to the new normal world.”
For the next few years, XTREME Appliances will also launch a new set of fresh products to its growing portfolio. It will cater to every Filipino’s needs, wants, and preferences. The lineup, on the other hand, includes a food steamer, deep fryer, oven toaster, coffee maker, stand mixer, food processor, griller, food mixer, mosquito killer, electric oven, and portable aircon.
To keep updated on the latest news and happenings of XTREME Appliances, like and follow them on all their social media accounts. Of course, it also includes Facebook, Twitter, Instagram, TikTok accounts. Then, join their official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.