SINGAPORE’S SUNDAY STAPLES OPENS SECOND STORE AT MALL OF ASIA
Sunday Staples, Singapore’s fastest-growing comfort footwear brand, has opened its second physical store in the Philippines, first at Power Plant Mall and now at SM Mall of Asia. The new store marks a dynamic expansion for the brand, which started as founder Cherriann Wong’s humble home project and has grown into a remarkable success story, with over 200,000 pairs sold in five years across four retail stores in Singapore.
Sunday Staples’ commitment is to blend comfort, functionality, and distinctive feminine style, designing versatile wardrobe staples in neutral, easy-to-match colours. Best recognised for its signature Cloud Series, featuring ultra-soft, bouncy padding for all-day wear within a slim, elegant silhouette.
“We identified a real gap in the Philippine market for shoes that deliver both style and comfort,” said Cherriann Wong, Founder of Sunday Staples. “We’re excited to let the Philippine customers experience Cloud firsthand”. We believe there’s nothing that beats trying our shoes in person. Opening a store in the Philippines allows us to offer a more personal shopping experience, encountering our products closeup and trying their proven qualities.
Crucially for the PH climate, Sunday Staples incorporates high-quality, innovative materials, including Microfibre Leather, a significantly more durable vegan alternative, and newly introduced Waterproof Linen, Waterproof Satin, and Waterproof Suede that elegantly retain their look despite humidity and weather.
Thoughtfully adapted for Asians
Furthermore, designs thoughtfully adapted for Asian feet, with features like soft leather straps, added heel padding in ballet flats, knit uppers, and a greater selection of low and block heels, ensuring comfort and style for long days. New selections for this release include unique charmed flats, versatile loafers and new colorways for our core slider and heel bestsellers.
“We’re not just opening a store – we’re bringing a solution to Filipino women who are tired of choosing between comfort and style,” Cherri added. “Every pair designed to handle the PH climate and long days, whether you’re in back-to-back meetings or exploring the city. Moreover, the Sunday Staples family looks forward to building a lasting relationship with our Philippine consumers, aspiring to be their ideal everyday footwear solution.”
Sunday Staples store is now open at Level 2, North Wing, SM Mall of Asia, Pasay City and at the 2nd Level, Powerplant Mall, Makati City.
For further information about the brand and its range of footwear, visit and shop at their website (https://www.sundaystaples.ph/) also now available at Zalora (https://www.zalora.com.ph/store/sunday-staples) or follow them on Facebook (@Sundaystaplesph) and Instagram (@sundaystaplesph). Sunday Staples exclusively distributed by Anthem Group (@anthemgroupph).
