Realme claims the second top spot in Lazada 12.12, overtaking other participating smartphone brands in terms of total gross value. In the first two hours of the highly anticipated online sale event, realme ranked fifth across Southeast Asia.
This is the second time the brand participated at the grand year-end sale of Lazada. Last year, it likewise achieved record-breaking sales with its #EntryLevelKing, the realme C1.
The brand enjoyed 277 percent sales growth at the Lazada 12.12 grand year-end sale compared to the brand’s Lazada 11.11 online sales performance. This was achieved with markdowns reaching as much 21 percent for some models. At the frontlines are the 5 and C2 — the brand’s best-selling devices during the online sale event. The budget royalty realme C2 topped the list of best-selling smartphones in the 4K price segment. Meanwhile, the realme 5 dominated the entire mobile and tablet category.
Aside from the Philippines, realme also set staggering sales records in Vietnam and Indonesia, securing 3rd and 4th places as best-selling smartphone brand during Lazada’s year-end sale in these markets respectively. These record-breaking feats of the three Southeast Asian (SEA) countries landed realme the 5th overall spot of the best-selling smartphone in the region.
“We at realme Philippines are overwhelmed with the amount of support and trust that Filipinos have shown us during the Lazada 12.12 year-end sale. Claiming a top spot on the list of the best-selling smartphone brands is a proof of how our phones are being patronized and loved by Filipinos. This heartwarming response inspires us to continue offering real value to Filipino smartphone consumers,” shares realme Philippines Marketing Director Austine Huang.
They also launched its latest audio accessories at the Lazada 12.12 sale. The Buds 2 and Buds wireless reinvent audio and bass power and overall sound experience with their state-of-the-art technology.
The brand will be offering more exciting products to its fans next year. The brand will continue to expand its offline and online channels. This made its products accessible to more consumers nationwide.
Customers can visit their Official Flagship Store at Lazada to avail of their desired smartphone. They can also follow the online store of realme at Lazada to unlock exclusive activities and notifications in the future.
New realme users are welcome to join the realme community, the biggest and most active Facebook community for a smartphone brand. Members can check out the engaging and growing family of realme users in the Philippines. Fans can share their experience, ask for tips and tricks, and even join exclusive activities monthly.