Canon Champions Lifesaving Advocacy with Blood Donation Drive
Canon Marketing (Philippines), Inc. (CMPI) reinforced its commitment to corporate social responsibility and community health through a successful Blood Donation Drive in collaboration with the National Kidney and Transplant Institute (NKTI).
As part of Canon’s Health and Wellness initiatives, the event united employees in a shared mission to save lives and also promote the spirit of giving. Moreover, a total of 30 Canon employees participated as donors, contributing to NKTI’s blood bank and providing vital support for patients in need of blood transfusions.
“Every drop of blood is a symbol of compassion and hope,” said Anuj Aggarwal, President & CEO of Canon Marketing (Philippines), Inc. “We are proud of our employees for coming forward to make a real difference. This initiative truly reflects Canon’s philosophy of kyosei—living and working together for the common good.”
Dr. Jose Dante Dator, Executive Director of NKTI, commended Canon’s initiative:
“Partnerships like this highlight the power of collaboration between the private sector and healthcare institutions. Canon’s support directly contributes to saving countless lives, and we hope more organizations will follow their example.”
Through this initiative, Canon Philippines further advocate for health, wellness, and community service, embodying its vision to create a positive impact beyond business. The Blood Donation Drive also underscores Canon’s dedication to nurturing a culture of care, empathy, and social responsibility among its employees.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.
