BPI AIA launches Prime USD to help Filipinos grow wealth
BPI AIA Life Assurance Corporation (BPI AIA) has launched Prime USD, a US dollar–denominated life insurance plan that allows Filipinos to preserve and grow their wealth in a stable currency while securing life protection for their families. The launch of this product comes amid sustained growth in US dollar deposits, which reached US$60.67 billion as of end-June 2025, according to the Bangko Sentral ng Pilipinas.
BPI AIA Prime USD provides a guaranteed death benefit protection or maturity benefit, periodic cash payouts, and eligibility for non-guaranteed dividends. These features give policyholders a disciplined way to pursue long-term financial goals while keeping loved ones financially secure in case of unforeseen events.
Opportunity to grow their USD fund
Designed as a participating plan, Prime USD allows the policy to accumulate value over time, offering customers the opportunity to grow their USD fund as their financial milestones evolve. It helps preserve wealth, protect loved ones, and pass on a legacy that endures across generations.
“More Filipinos are now planning goals that involve foreign currency, whether it’s saving for the future, traveling, or sending their child to school abroad” said Karen Custodia, Chief Executive Officer of BPI AIA. “Prime USD can help them gradually build funds in US dollars while making sure their loved ones stay protected. It’s a practical way to prepare for life’s bigger decisions.”
Prime USD goes beyond traditional protection by offering a structured plan that keeps wealth working in a stable currency while allowing customers to build for the future. The plan is designed for convenience, featuring a smooth application experience and a fixed payment period that enables customers to secure long-term coverage and benefits. With a minimum face amount of $6,500, customers can start building their financial security confidently while enjoying the stability and value this plan provides.
Combining Wealth Preservation and Financial Protection
Going beyond a standard US dollar savings account, Prime USD combines wealth preservation and financial protection. Someone preparing for a child’s overseas education can start contributing manageable amounts today and accumulate a USD fund over time while ensuring that their family’s goals remain financially supported, even as unexpected circumstances arise. The plan is ideal for individuals and families preparing for life milestones requiring significant USD funding.
Prime USDl, suited for goals such as education abroad, international travel, long-term wealth accumulation, and legacy planning. By linking wealth-building to life insurance, the plan helps families prepare for major future expenses while mitigating risks associated with currency fluctuations. Each plan can be tailored to match customers’ financial timelines and priorities.
The product is available at all BPI branches nationwide, where Bancassurance Sales Executives can assist customers in selecting a plan aligned with their financial goals. Prime USD offered by BPI AIA, a fully licensed life insurance company regulated by the Insurance Commission.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.
