The Heart of the Filipino keeps shining through!
Philippine Airlines, the flag carrier of our country, was recognized as one of the recipients of the Ultimate Experience Award by Sitescore in their annual user conference in Orlando, Florida.
Sitescore is a global leader in digital experience management software. They combine content management, commerce, and customer insights to deliver omnichannel, personalized interactions in real time.
Together with Accenture and Avanade, Philippine Airlines wanted to ensure relevant, meaningful digital experiences from booking to baggage claim. It reached new heights by personalizing its marketing campaigns and customer-facing web content. This branding strategy and partnership gave them fruitful rewards as the Best Business ROI.
Philippine Airlines focused on reducing time to market for new products and services to drive quality improvement across their company. Additionally, they created localize websites for Japan, Korea, Taiwan, and China.
As a result, traffic to their website has grown significantly over the previous year, with pageviews increasing 132%, sessions increasing 93%, and users increasing 80%. Through a powerful, scalable marketing experience, it leveraged customer analytics to target campaigns. This ensued a 122% increase in organic search conversions and 205% in direct search conversions. Sales have also seen an impressive boost, more than doubling in several digital channels.
Sitescore’s CMO expressed how businesses should constantly understand and improve brand experiences to keep up with customer expectations. Hence, the winners of the Ultimate Experience Award are the best of the best in delivering personalized experiences that engage, inspire, and support customers throughout their journey.
Other winners include Volvo Cars (Europe/Middle East/Africa), Dine Brands Global (America), and Open Universities Australia (Australia/New Zealand). You can visit Sitescore’s official website for a complete list of all recognitions given.
World Airline Awards, referred to as the Oscars of the aviation industry, likewise, named Philippine Airlines among the world’s most improved airlines this year earning its 4-star rating.